The Perfect Small Business Idea
People always ask me to show them a great example of a green business and now I think I have found the perfect green business model. I was in total shock when I watched the following video because it really encompasses everything that a true green business is.
Two University students gave up lucrative careers in finance to start a business based on sustainability. They grow gourmet mushrooms from used coffee grounds – how amazing is that? The company’s name is BTTR Ventures and they operate out of Fresno, California. The company’s name is pronounced ‘better’ and it stands for ‘back to the roots’. Its founders, Alejandro Velez and Nikhil Arora, parlayed their love of business and the environment into a thriving green business that already has grocery giant Whole Foods as a client.
BTTR Ventures ( Back to the Roots): BTTR Ventures on BBC/Newsweek World Challenge
SVN Awards – BTTR Ventures