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Greenwashing Part 2

Yesterday I wrote a little bit about greenwashing. The subject is so compelling that I did some more research and stumbled upon the following video – a very entertaining piece from RANvideo (Rainforest Action Network). They talk about Wal-Mart’s sustainability initiative and the potential that the company has to drastically reduce the negative impact it has on the environment. Is Wal-Mart greenwashing or are they serious about their green initiative?