From Brick-and-Mortar to Ecommerce

In you have a brick-and-mortar store and are not selling online, you are missing out on a major chunk of revenue. It may be a huge challenge for you to set up an ecommerce site for your store, but there is online store software that will make it easy and efficient. You need to find an ecommerce vendor that can help you design and maintain an online store.

What Is an Ecommerce Vendor?

An ecommerce vendor will help you set up online sales. You can design the overall functionality, look and feel of your ecommerce website from storefront layouts from a set of templates, customize your fonts, color scheme and product images. With a vendor you can:

• Upload your product catalog
• Set up customer shopping carts
• Accept secure payments
• Handle order fulfillment
• Link to your store from your main website
• Upload your logo, banners and slide shows

Most vendors will offer several levels of service with varying prices. The basics services include:

• 24/7 support
• Email marketing tools
• A fixed number or unlimited products
• A transaction fee
• Integrated post-sales upsells
• Recurring billing
• Digital downloads
• Contract management
• Mobile commerce 
• Social sharing

Customer Service

With instant access to social media and other tools, consumers are not shy to tell the world about their experiences with different products and business interfaces. Because of this, you need excellent customer service to interact with your customers 24/7 and give them what they need. Your vendor may offer a customer relationship management tool, but if they don’t, you may want to consider call center services. These services answer your phone, live chats and emails at any time of the day or night and on weekends and holidays. They answer questions and give help according to your specifications to customers who call. Call center services are considered the most important way for a small business that can’t afford full-time customer service staff to increase revenue. 

Product Image

Since your customers cannot see, smell, taste or touch your product, your product description needs to be unique and attractive, and the photo needs to be high-quality with the ability to enlarge. The description could include suggested uses for the product, its dimensions and other characteristics.

First impressions are everything online because customers usually only look at a website for a few seconds before moving on. Your site needs to attract their attention and invite them to stay on your page and eventually buy.